Here's an interesting article about how Microsoft might be cheating the system to boost the market share of Bing/Yahoo in the comScore search engine statistics.
As you know, search engines are a business and the more popular your engine is (or seems to be), the more people will want to advertise their products on it and the more money you can make.
It's all somewhat complicated, but it seems that Microsoft might be using various strategies to boost their ratings according to the way that comScore measures these sorts of things. Apparently, the comScore folks are on to them and are going to adjust their measuring methods accordingly.
What do you think about all of this? Did you ever think that search engines were so important that companies might try to inflate their own engine's importance?
Thursday, June 17, 2010
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